Major Travel Agent Group to Launch Caribbean Tourism Push

 

By the Caribbean Journal staff

The Travel Leaders Group is partnering with the Caribbean Tourism Organization on a campaign to boost Caribbean travel in the wake of Hurricanes Irma and Maria.

The “One Caribbean Family Ambassador” campaign will include resources and information for Travel Leaders’ community of more than 40,000 travel agents.

“This hurricane season has been devastating for a number of Caribbean islands, but the negative economic impact on the region will be compounded if visitors avoid travel to unaffected destinations,” said Travel Leaders Group CEO Ninan Chacko, CTC. “We are strongly encouraging our agents to

pledge their support for the region by becoming One Caribbean Family Ambassadors and encourage travelers to consider Caribbean vacations.”

The announcement was made on the heels of the CTO’s State of the Industry Conference this week in Grenada.

The campaign includes information for agents on packages and availability, a consumer awareness toolkit, destination marketing materials and fundraising efforts to assist travel agents and affected communities.

“We are grateful to have the support of Travel Leaders Group and fully endorse this awareness campaign to send visitors to our shores,” said Hugh Riley, Secretary General and Executive Director of the Caribbean Tourism Organization. “This is where travel agents excel, by providing accurate information to their clients and ensuring travelers get the vacation experience they are seeking.”

Travel agents within the Travel Leaders Group family of brands will be provided with graphics to identify themselves as a One Caribbean Family Ambassador on their social media pages and in client promotions. In so doing, they pledge to promote tourism to the Caribbean islands and act as a source of information for travelers looking to plan a Caribbean vacation.

“The allure of the Caribbean is strong and travel agents are well-equipped to give our clients the reassurance they need when considering a Caribbean vacation,” said John Maguire, President and CEO of Travel Leaders/International Voyager in Morristown, New Jersey.

The post Major Travel Agent Group to Launch Caribbean Tourism Push appeared first on Caribbean Journal.

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Rum Journal: Papa’s Pilar Sherry Finish

 

By Alexander Britell

It’s hard to believe it’s been almost five years since Papa’s Pilar rum first made its debut.

The brand’s traditional aged rum, which is part owned by the Hemingway family and looks to exemplify Hemingway’s spirit of adventure, is a blend of rums from Florida, the Caribbean and Central America — and it’s long been a Rum Journal favorite, taking home Best New Rum in our Rum Awards in 2013.

While it’s still something of a boutique rum, Pilar (named after Hemingway’s famous fishing boat) has been able to win over both rum aficionados and, more importantly for the growing rum category, whisky and bourbon drinkers with an eminently drinkable flavor profile.

More importantly, Pilar was something that the rum world needed — a premium rum with the kind of story that could help win over those whose rum perception had been clouded by the likes of Bacardi and Captain Morgan — a premium rum that delivered, with the kind of marketing power and brand identity too few rums have been able to cultivate abroad.

But the company’s latest expression is something particularly special.

The Key West-based Hemingway Rum Company is introducing a limited release of a new Papa’s Pilar Sherry Finish, with 1,400 six-pack cases, and Rum Journal obtained a sample.

The Sherry Finish includes a blend of seven rums up to 25 years old (both pot and column-still products) aged in bourbon barrels, port wine casks and sherry casks.

The new expression, however, takes the blend and ages it in French Limouisin oak Oloroso Sherry casks for “approximately 30 days,” according to the company.

So what’s it like?

The rum has a slightly dark amber color, with an aroma of caramel and a hint of sherry.

The flavor profile has notes of brown sugar, oak, caramel, toffee, maple and an underlying nuttiness.

It’s exceptionally well rounded and balanced, but not without personality.

This has taken what was already a great rum and turned it into something else — a Pilar that’s richer, more full-bodied, and, well, sensational.

The first thing I thought was, “wow.”

In short, it’s a very strong contender for Rum of the Year, and a must for your rum cabinet.

Rum Journal Rating: 95 points

The post Rum Journal: Papa’s Pilar Sherry Finish appeared first on Caribbean Journal.

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VIDEO: A Moment on BBC Beach in Grenada

 

By the Caribbean Journal staff

It’s one of the best-kept secrets in Grenada: the lovely stretch of sand called BBC Beach on the island’s southwestern corner.

It’s utterly calm, strikingly beautiful and the perfect place to enjoy an afternoon trade wind.

Or enjoy an ice-cold Carib.

This is what it’s like.

— CJ

The post VIDEO: A Moment on BBC Beach in Grenada appeared first on Caribbean Journal.

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“The Best Way to Help the Caribbean Is to Visit the Caribbean”

 

By Alexander Britell

ST GEORGE’S — As the Caribbean recovers from the impacts of Irma and Maria, Caribbean tourism leaders are urging travelers to return to the region — and soon.

Caribbean Tourism Organization Secretary General Hugh Riley made that call in his feature address at the CTO’s State of the Industry Conference in Grenada on Wednesday.

“Let us reaffirm our commitment to use the power of the Caribbean brand to convince discerning visitors that the way to enhance their own lives, is to take full advantage of the uniquely enjoyable vacation experiences this region has to offer, knowing full well that the best way to help the Caribbean is to visit the Caribbean,” Riley said in his address to assembled dignitaries, media, tourism executives and stakeholders.

Riley’s address looked at the questions surrounding the aftermath of the storms for Caribbean tourism, particularly the balancing of rebuilding, recovery and rebranding, between honoring and supporting affected countries and sustaining the utterly vital regional economic driver of tourism.

“We have come to a place to share views on best practices, to exchange ideas on the way forward, to say thank you to neighbors and friends, to commiserate with each other, to celebrate being alive, and to take decisive actions that will help us to build economies that are sound and sustainable,” Riley said.

Riley pointed to the remarkable resilience of host country Grenada, which dealt with its own devastating hurricane, Ivan, in 2004, when things looked grim.

Now, Grenada is among the hottest up-and-coming destinations in the region.

There’s no greater example for the Caribbean – and no more appropriate host right now.

 

The post “The Best Way to Help the Caribbean Is to Visit the Caribbean” appeared first on Caribbean Journal.

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How to Make Jamaican Hummus

 

By Nigel Spence
CJ Contributor

Landing in the heart of Tel Aviv was certainly not part of my normal playbook, but became a reality when I accepted an invitation to attend a wedding ceremony.

After thirteen hours of travel with my brother in tow, we landed at Ben Gurion airport. This was our first experience being in the air for anything north of 5 hours, and it was only because of the many conversations about food and culture with other passengers that kept our sanity while being locked up in this metal tube for what seemed a lifetime. Suffice to say we were quite famished by the time we made it out of the airport and hit the road but we were well equipped with the names of some recommended spots to hit in Tel Aviv. After swiftly moving through a few of the suggestions with our voracious appetites two things became clear. The first is that I could easily be a vegetarian if food prepared this fresh was available to me back in New York, and secondly, I developed an instantaneous love affair with hummus.

One would think that such basic ingredients of pureed chick peas and sesame seeds could only be so exciting, but as we continued on our food crawl through each hummusia as the small storefronts that served hummus were called, it became apparent that this humble but decadent preparation is the centerpiece of many a heated political, territorial and culinary debate.

Where it originated, the ingredients used and method of preparation were all fiercely defended by the proponent of each demographic. Without sufficient knowledge of history, I could only offer comment on one aspect of the hummus wars, which was simply to say that every single bowl I consumed since landing in Tel Aviv was ridiculously damn good and would forever change the way I felt about hummus.

It was just as amazing to realize on my return to the States how such a decadent preparation could be so unanimously screwed up without the love and respect of technique and quality ingredients that was the case in New York.

I consequently spent months searching for my long lost love that I met in Tel Aviv only to be disappointed time and again. My least favorite hummus (if there was such a thing) I ate in Israel was a far cry better than the best hummus I had in the United States.

I came to the grim realization that I was never going to experience hummus love without returning to Israel or creating that love for myself. The latter was a lot cheaper and required less time in the air, so I set out to create some love in my own kitchen.

After many experiments of soaking, boiling, simmering, sourcing of different trial and error ingredients including but not limited to Israeli, Greek, Italian, Spanish and Palestinian olive oil, sesame seeds, garbanzo beans, chick peas, tahini, yogurt, sour cream, Meyer lemons, sumac, zaatar etc.; I concluded that simply finding the freshest basic ingredients and using proper technique was far more important than where the ingredients originated.

I settled on the recipe that most closely reminded me of the elusive texture of my Israeli hummus experience, more so than flavor, of which they varied greatly.

This recipe is certainly better than you will probably get in any supermarket or restaurant in the United States, but I can’t say that it could measure up to what one would experience while travelling through the Middle East, as I would need a few hundred more years to perfect it.

I have prepared countless batches of hummus with different techniques and levels of excitement from the tasting panel. (random bar patrons on a Friday night at the restaurant).

Some methods were extremely time consuming and ingredient heavy, while others were super easy and made in a flash.

I made batches from dried, canned and frozen chick peas, and I even made my own tahini from sesame seeds.

Level of difficulty as it turns out, was not directly related to the final taste test scores, so I stuck with the recipe that was least time consuming but returned the best feedback from the hummus aficionados.

It turns out that the quality and technique applied to one particular ingredient and that is what makes good versus great hummus.

It’s all in the tahini.

Choosing the best quality 100% sesame seed tahini is the number one thing you can do to get great results.

Secondly, it should be whipped with a standing mixer with a little water, lemon juice and garlic added until smooth and airy. If that’s not an option in your kitchen, then at least a food processor or a blender can be a good substitute.

Third, most recipes usually call for equal amounts of chickpeas to tahini, or slightly more chickpeas to tahini, but I actually prefer the opposite.  I tend to use 1 1/2 cups tahini to 1 cup of chick peas, and depending on the application, sometimes even more tahini.

Boiling dry chickpeas definitely yields a slightly superior texture and flavor that is harder to come by using the canned variety, but in my fast paced world the difference is just not worth the effort unless I plan to impress a friend from the Middle East, and in that case I still look for frozen instead of using dry, which gets you closer to perfection without the labor intensive process.

I am not a brand loyal kind of guy but in this instance, since this recipe is all about the tahini, I will mention that my favorite brand is Soom Sesame Organic Tahini, or Brad’s Organic Tahini, as they both have the pourable, velvety texture that I prefer to get to my desired end result. Yes, you can make your own, but why would you with such good quality brands available.

I love bold and bright flavors so I am heavy handed on the lemon juice and garlic. I also love spice, so like an old- school island man, I add scotch bonnet to everything!

Feel free to cut back on any of these ingredients if you prefer a milder version. The garlic cloves can be blanched for a minute to get a less sharp, rounded flavor before adding to the mixture.

Hummus is usually finished with a few Middle Eastern spices and some olive oil, but I sometimes heat some coconut oil instead to drizzle over it along with dried scotch bonnet pepper and freshly chopped cilantro.

 

Jamaican Hummus

1 1/2 Cup Tahini

1 Cup canned or previously frozen Garbanzo beans (chick peas)

1/2- 1 cup cold Water

1/4 cup fresh squeezed Lemon juice

10 cloves Garlic, finely chopped

2 teaspoons Salt (yes, it needs that much)

2 teaspoons finely chopped Scotch bonnet pepper

Finishing Oil and spices

1 tablespoon Olive oil (substitute warm coconut oil)

1/2 teaspoon Sumac (optional)

1/2 teaspoon Zaatar (optional)

1/2 Tablespoon chopped Cilantro

1/2 tablespoon dried Scotch bonnet pepper

METHOD:

Add tahini, lemon juice and salt to the bowl of mixer or food processor and blend for 1 minute. Slowly add water in a stream until mixture is smooth and silky like the texture of thick pancake batter. Mixture will get thicker before it ultimately loosens up while streaming the water in.

If using the mixer, then transfer the mixture from mixing bowl to a food processor, then add the chick peas, garlic and scotch bonnet pepper. Blend for a minute, adding additional water as necessary to keep the mixture smooth and silky and not too thick and chunky.

Transfer to a large bowl and spread hummus all the way around and up the side of the rim of the bowl, creating a well in the middle.

Sprinkle with any and all of the optional spices and olive or coconut oil. Serve at room temperature.

Nigel Spence, a Culinary Institute of America alumnus, was born in Kingston, Jamaica. Nigel freelanced at the Television Food Network for 3 years where he worked with culinary luminaries such as Mario Batali, Bobby Flay and Emeril Lagasse. Chef Spence has appeared twice on Throwdown with Bobby Flay where he emerged the victor in cook offs against the Food Network star and was featured on CBS  when he appeared on Tony’s Table as well as ABC’s Neighborhood Eats, NBC’s  The Today Show , Sirius’ Everyday Living with Martha Stewart and TVFN’s Chopped. The acclaimed and New York Times-reviewed Ripe Kitchen and Bar is Mr Spence’s first entrepreneurial endeavour.

 

The post How to Make Jamaican Hummus appeared first on Caribbean Journal.

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